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From the analysis of the questionnaire results, we found that this image was closest to what the target audience wanted.
- The main focus is on the image rather than the text
- There is information of where to buy the tickets
- The artists name is featured in the image
- It is a full page advertisement
- There is a similar colour scheme to the album cover
Although the advertisement covered all the above criteria, it did not meet the following criteria based around what the target audience said they wanted:
- either general image or album artwork on the advert (only 50% applies)
- consistent font used through the advertisement
^ therefore, we will try to adapt our own advertisement further to meet ALL or most of the criteria, but this image is useful as a base line as it covers a lot of the criteria.
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