Wednesday 6 November 2013

Analysis of Existing Digi Packs

_________________________________________________________________

























The above image details the album artwork from the album by Iggy Azalea. The images are very strong and effective. The vibrant white background not only makes the images appear classy and professional, but it also goes a long way in drawing the eye to the main focus of the images; Iggy herself. This is very much reflective of her character and the way she is portrayed in her music; as a strong independent young woman. The blonde hair and the red lips also breaks up the strong and effective black and white contrast which is used throughout the cover image and also the two images for the album insert. I think that these images will be highly influential on our own production and images as they are professional looking and very eye catching whilst being relatively easy to set up in a studio environment. This is something that is accessible to us and therefore I believe the simplistic, but striking nature of these images will be reflected in our own work.


The image above is the album cover, back cover and one image from the insert from Sky Ferreira's album 'One'. Once again, similarly to Iggy's album cover, the image is in black and white which works well for the image as accompanied with her facial expression and direct eye contact it creates a sense of story behind the image and has deeper depth and meaning, as well as creating a personal relationship with the consumer. The images from the inserts put emphasis on the importance of framing a shot. Both are close up/extreme close up shots, and personally I think if they had been framed from a medium shot perspective they would be a lot weaker and less aesthetically impressive. The black spacing behind the image works well in co-ordination with the text, however the font of the text is inconsistent, and so if we were to try and mimic something along these lines, we would have to ensure the font was consistent as this was something the target audience specified when questioned. Again, the target audience wanted consistent colour schemes and styles used throughout the images, and this does not meet those requirements. The images themselves are strong, but they do not work well together, and so this is something to consider when editing our images; it's important that they compliment one another and can stand alone and together.
The image above shows the front cover and two insert images from the album by Zebra Katz. Although the artist featuring in these photos is male, the artist operates in the same genre as the artist in our production, therefore their success within the same genre would suggest we should take note on the important features within the album artwork. The strong facial features are key to these images, and Bella, our actress and main artist has this in common with the artist, therefore this is something that we could focus on when shooting and editing. Also, the statement pieces such as the fur coat really draw the eye into these images, and make them even more effective, and so we should thoroughly consider using props such as the statement clothing or jewellery in our images. What makes this particularly successful as imagery is the fact that the images are strong individually, but also equally as strong together and they compliment one another very well; this is something we need to aim for. Again, these images are fairly simple to create in a studio environment with a white screen, and I think that pursuing this idea would be best as the images it creates are eye-catching and attention is drawn to the artist and the artist style; which is a strength of ours because of our carefully selected characters with individual looks. 

























The above is the album cover and two insert images from the album by Faarrow. Alike Iggy Azalea and Sky Ferreira, the image on the front is in black and white, featuring no other colours however like the blonde hair or red lips in Iggy's. I think that in our production even if we chose black and white for the main body and theme of the images, we should incorporate small areas of colour as I think it makes the image stronger and more eye catching. There is an evident focus within this artwork on the artist's facial expression and style. This is something that we need to focus on within our production, and again props such as clothing will be essential to get right in terms of the genre and target audience. The eye contact made in these photos creates personal relationships and makes the images more captivating, and so I think the majority of our images, with a few exceptions, should be eye-contact images. The framing of these insert images is also key to their success, with the sepia filter on top. I think that the framing is something we need to consider greatly as it has a huge effect on the strength of the image. Even though two artists feature in these images, it is something we should transfer into our own production with Bella, as framing is of paramount importance.
_________________________________________________________________

No comments:

Post a Comment