On the image below, the black and white tool is being used in photoshop to edit the original image carefully adjusting each colour level so areas don't appear too dark or too exposed, and her lips and eyes and facial features are more prominent.
In the image below, shadows and highlights are adjusted on the eyes and hair to make her facial features more prominent.
In the image below, the selective colour tool is being used to edit the colours in the image to give it a unrealistic or trance look so that the images fit tightly with the genre and audience
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