Evaluation Question Four

Evaluation Question Three

Evaluation Question One

Evaluation Question Two

Final Ancillary Feedback

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We showed a variety of people our final ancillary productions (both the digipack and magazine advertisement) and this was their feedback to us:

Positives:

• Definitely would buy
• Colourful
• Realistic
• High Quality
• Strong eye contact
• Like the kaleidoscope- creative and nice, unique
• Consistent with music video
• Creative
• Like the black and white

Negatives:

• Could be on the beach

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Final Digipak

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The above shows the complete edited digipack to acompany the magazine advertisement and music video. Here you can see (top row left to right) the front cover, spine, back cover, and image for the cd slot. You can also see on the bottom row, the insert images that have been edited, including the kaleidoscope images. I believe that the black and white images are creative and unique, and look professional and well done. The subtle colours in the kaleidoscope images not only reflect the alternative/dance genre, they also brighten the artwork and compliment the black and white tones. 

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Final Front and Back Album Covers

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Front Cover Final

Above is the final piece for the front cover of the digipack. The font Prisma was included as planned, however to make the album look more professional, a record label logo was added, and a small 5 star rating in the corner of the album. In real life, this would be more realistic and encourage people to purchase the album rather than it being plain.

Back Cover Final

This image is the back of the digipack, this includes a track list, a number of reviews, logo's, barcodes, and small print as these are all important features in an album which would appear on a real production. The image is also spaced in a professional way as there are no image-text colour clashes and the text is clear and easy to read.

Spine

A spine was also created for the album cover so that it would be complete. This is simply the edge from the image on the back of the cover so that the two images merge and are consistent. The font is consistent again as we used Prisma throughout the whole pack.

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Images Chosen and Edited - Front and Back Cover

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Front Cover

Back Cover

These are the two images that were chosen for the front and back cover of the digipack,  both of these images were edited in the same style as the other portraits in the insert. As described in a previous post, The above image was chosen as it is the strongest in terms of pose and eye contact. The below image was chosen as it was still glamorous and professional, however it allowed for a lot of space for text, logo's barcodes etc.
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Final Insert Images

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Below are the final edited versions of the insert images. These will be used alongside the earlier edited kaleidoscope images to create the insert for the digipack. These images were all chosen due to the strong eye contact and fashionable poses, they also all incorporate the models style and none of the images chosen were boring or simple close-ups with no emotion or pose so that they looked interesting and professional.

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Evidence of Editing Insert Images

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The above image demonstrates the changing of the brightness and contrast of the image, this is so that the white background and facial features can become more clear, prominent and without shadow whilst still maintaining that the colours are not too contrasted not are they saturated.

This image above shows the editing the image to black and white,  altering the colour levels whilst doing this so that different parts are darker, eg the Magenta section levels will be made higher so that her lipstick appears more statement and dark.

This above image shows the use of the burn tool. This tool is used to darken features such as her eye make-up, lips and roots in her hair to make everything seem stronger and bolder.

Here the dodge tool is selected, and used in the editing process to lighten Bellas hair and also to remove any dark circles from under her eye along with any make up smudges.

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Shortlisted Image for Front Cover

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This is the image that was chosen to be the front cover image due to the central positioning of the artist, the direct eye contact made, the high quality image and also the fact the pose shows off the fur coat which is a main prop that shows continuity across the digipack.

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Magazine Advertisement: Final Product

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Selecting Images

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From the images we captured, I went through them all and picked out a few to focus on that I thought would be most suitable for the magazine advertisement based on the needs and wants of the target audience and also based on existing media products. With this in mind, I selected the following three images in order to chose a final ancillary image from and begin the editing process.

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Magazine Ad: The Editing Process

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1 I chose Image 1 to use and develop into the final piece for the magazine advertisement as I thought it was most aesthetically pleasing, and suitable for the purpose of a portrait advertisement. In order to edit the original image, I first opened it in Photoshop. 

2 We decided in the planning and research stages that we wanted a black and white themed digi-pack. Therefore, the first editing process was to use the 'black and white' adjustment to turn my image into black and white. I adjusted each colour level in order to make the image look how i wanted it too, with lighter areas, and areas of more shadow and low-lights (the adjusting of the colour levels within the black and white adjustment is shown below in image 3)

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4 In this image, i am adjusting the brightness and contrast of the image. This helped me to achieve a more flawless glowing complexion, as well as lightening the background. This was an important step to make the image appear more professional, and also brighter, as the original image was quite dark, and since we didn't have use of any studio lighting in the photo shoot, the light had to be created synthetically through editing. This also increased the contrast, making her main features (eyes, lips, fur coat) stand out and appear bold and eye-capturing.

5 I felt like the image was still too dull, particularly the background. I needed there to be more variation between the black and white tones, and a more crisp white background so Bella stood out more. Therefore I began to adjust the shadows and highlights of the image. Decreasing both the shadows and highlights made for an even more professional looking image. The fur in her coat began to stand out a lot more from the background, as well as her facial features and hair.

6 I continued to adjust the image further, and in this step i am adjusting the levels of the photo. This allowed me to make certain dark areas of the image darker, and some lighter areas more glowing. I chose to decrease the levels of her fur jacket, which introduced more texture and made the image look more 3D and less flat on the page. This also worked with the facial features such as eyebrows, eyes and lips. These are unique and distinctive features to Bella, that also stand out in the music video, therefore I wanted to ensure they stood out to their full potential and didn't sink into the background. I also made her skin more glowing for a more flawless complexion. This was an easier way to achieve the airbrushed effect that is seen in real media texts.

7 In this photo, I copied the background and set it to 'overlay'. This added further contrast and depth to the image as seen below.

8 I downloaded the font 'Prisma' from an internet site for free, and opened it in Photoshop so it was ready to use. I then began adding in the text, as you can see here, I have inserted the header, located in the top left, as I thought this to be the most eye-catching location with the contrast between the white background and black text. 

9 In the planning, I had originally decided to locate the text here, in the bottom 3rd of the page in the centre. However, the fur coat caught more light than anticipated, and if I were to add any more contrast it would look false and over-edited. Therefore, I had to think up a more suitable location for the text.

10 I decided that the left hand side of the page was far more suitable for the tour dates to be listed. The white background and black text contrasting makes a far-easier read in the list format, and also fills out the page and makes it look busier, but still remains simple and not over-crowded or overwhelming for the consumer. 

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Ancillary Images: Contact Sheets

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Contact Sheet One

Contact Sheet Two

Contact Sheet Three

Contact Sheet Four

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