Audience Feedback on Mock Ancillaries (Digipack Images)

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This is a collaboration of the audience feedback we gained when we showed a range of target audience members our mock ancillary task digipack images (which included the inserts) and asked them what they thought. We gained a mixture of positive and negative feedback; the positives being things such as they thought the product was unique and creative, and they would buy and be attracted to it if it were real. The negative aspects of the feedback included things such as the fact the images were blurry and unclear. Luckily, most of the negative feedback will be amended when it comes to the real ancillary product as we will be using higher quality cameras and editing.

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Magazine Advertisement First Draft

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 The following screen shots detail the editing process of the mock ancillary magazine advertisement:

                                      

This is the initial mock image of Bella inserted into Photoshop in order to edit it. It has already been converted into black and white and the colour levels have been changed to even the tones of the image and make it more flattering.

The paint tool was then used in photoshop in order to fill in the gap in Bella's dress. This meant that the text we would overlay in the advertisement is more visible and works better with the image.

I sourced the font we previously decided on from an online website, and created the text to be used as the title on the advertisement. In the final version, I will download the font into Photoshop so I can use it with ease at my dispense and downloading it will also ensure the quality of it is consistent.

In this screenshot of the editing process, I have edited the text onto the image I have saved from Photoshop and inserted into Microsoft Word. I have added the titles using the font from online, and continued to edit the advertisement in word as it was easier to work with when the font was not yet downloaded. However, in the final version I will do the majority of the editing process in Photoshop.

With the titles now on the poster, in this print screen you can see that I have edited in the tour dates and additional information such as the support act, website, and where to buy the tickets. On the real version, this will be in a different font (yet to be decided) that works well with the title font 'prisma'.

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Final Kaleidoscope Insert Images

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The image above are final edited images of the kaleidoscope inserts for the final Digipak. These have been edited by adjusting the hue and using the selective colour tool along with layering (mainly used for the lips) to add a colour effect which appeals and attracts the target audience of dance music and varies from the black and white images as to introduce variety without straying from the desired look.
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Mock Font and Back Album Covers - Digipak

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Above is a mock image of the front cover of our digipak. The white background is edited in to the image but this is something we will avoid having to do by taking the real images against a white screen. The prominent, small don't is relative to the target audience questionnaire as well as the glamorous image. Bella looks similar to what she does in the music video, and therefore the strong unique look will be recognisable in both the cd images and the music video. The quality of these particular images used in the drafts are poor, and we will use a better quality camera and more natural light when capturing the real images.

The image of the back cover is a mock which means the quality will be improved when the real images are used. However, it does still stick to the conventions of what would need to be included on the final version. The track-list, font,  barcode, record label, and parental advisory sticker will all feature on the final version and are likely to be included on a real album cover, which means this is as close to a real cd cover and as professional as possible. We also made sure that the images used had eye contact consistently to create a sense of personal relationship.

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Mock Insert Images for Digipak

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The image above is a mock image we have edited of Bella, our main character. In the digipak insert, we plan to have a range of images alternating between black and white posed profiles and coloured kaleidoscope images which work alongside our music video. These images don't necessarily have to have eye contact like the front and back cover images.

Above is a mock up of the kaleidoscope images that will feature in the album insert. We plan to keep these images in colour, however we do not want to stick to the natural colours of the original image. We want to edit the images with strong purple/red/blue tones and make it look slightly unnatural to match the dance genre and alternative audience we are aiming to attract and please.
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Evidence of Editing Mock Ancillary Task

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On the image below, the black and white tool is being used in photoshop to edit the original image carefully adjusting each colour level so areas don't appear too dark or too exposed, and her lips and eyes and facial features are more prominent.

In the image below, shadows and highlights are adjusted on the eyes and hair to make her facial features more prominent.

In the image below, the selective colour tool is being used to edit the colours in the image to give it a unrealistic or trance look so that the images fit tightly with the genre and audience

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Ancillary Planning - Fonts

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For our ancillary tasks we researched different fonts online and experimented with different colours and styles in order to find one we were happy with to use on our ancillary tasks. Similar to the decision to keep the house style of images black and white, we decided that we would also keep the text black and white as this shows consistency and we feel it is most aesthetically pleasing. Below are fonts we shortlisted, and so far the favourite font seems to be 'prisma' shown at the top of the screenshots. However we will continue to research into different fonts and styles.

Once we have reached a decision on what font to use, we will download it into photoshop so we can use it.

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