Funding

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If we were to release this as a music video, we would have to gain funding in order to do so. This could come from various places for example...

The funding we received or institutions we approached would be heavily reliant on how successful the song was as a video would need to make the song more popular and increase record sales. The funding received would also depend on the popularity and status of the artist, and also the status of the record label itself.
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Story line Alterations

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KEY

Each colour text corresponds to a location

The blue text indicates areas shot on Brighton Beach

The purple text indicates shots located in and around the house/local area (Burton Latimer)

The pink text indicates shots located at the party/club

00:00-00:04: Panning shot of locations e.g. beach

00:04-00:20: On the beach, introducing characters

• 00:04-00:08 introducing bella
• 00:08-00:12 introducing lee
• 00:12-00:16 Bella crying
• 00:16-00:20 Lee looking sad

00:20-00:35: group shots 

• 00:20-00:25 waking up and packing
• 00:25-00:30 packing the car
• 00:30-00:35 motion scenes in the car - outside and inside

00:35-00:42: Bella singing up until 'never want it to go'

00:42-00:47: Nice gesture from lee to Bella

00:47-00:50: Opening door to flowers on doorstep

00:50-00:58: Car

• 00:50-00:54 hand on gearstick 
• 00:54-00:58 Bella singing into the mirror 

00:58-1:00: Clock Scene 'hungry for what was to come'

1:00-1:04: Bella singing on the beach 'now I'm longing for the way I was' 

• 1:04-1:08: Pulling up to the beach
• 1:08-1:12: Shot of the beach
• 1:12-1:16: Getting the stuff out of the car
• 1:16-1:20: Casual beach shots

1:20-1:28: Argument of over shoulder shot leading up to lyric 'if your love isn't strong'

1:23-1:26: Argument from mid shot leading up to same lyric

1:26-1:27: 'If your love isn't strong' lyric from over shoulder shot

1:28-1:35: Back to back scenes: sitting back to back and Lee looks at another girl

1:35-1:58: Crowd shots, slow motion dancing and general party environment

1:58-2:20: Looking across the room, Lee is flirting with other girls, Bella storms out 

2:20-2:28: Walking along the A14 Bridge - focus on the traffic - cars slow motion

2:28-2:36: Shots of Lee

2:36-2:44: depth of field shot of Bella walking behind Lee

2:44-2:51: Early morning bed shot, Bella gets out, from above, white bed sheets

2:51-3:06

• 2:51-2:56: Holding hands shot, played in reverse (editing)
• 2:56-3:06: Bella singing 'say you'll save me'

3:06-3:16: Shots of Bella looking sad/depressed in different places

3:16-3:21: Shots of Lee and Bella looking over pier into panning shot of beach

3:21-3:24: Really fast flicking between scenes

3:24-3:29: ^ this carries on with Bella faded on top singing 

3:29-3:36: Bella dancing on her own in the middle of the crowd/people

3:36-3:42: Bella arguing on the street with Lee

3:42-3:49: Bella on the beach singing up to 'would it ever be enough'

3:49-3:59: Bella confiding in somebody else, Lee sitting on his own

3:59-4:06: Bella and lee holding hands walking forward, zoom into hands and play 2nd half backwards (editing)

4:06-4:14: Bella walking away on the beach, panning shot to reveal lee 

4:14-4:23: Bella's crying shot played in reverse (in slow motion) so that the tears go up - she has been saved by walking away. 

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Action Plan for Week Commencing

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Action Plan:

• Further research and Planning into ancillary task (Digi Packs)
• Plan a date to film remainder of footage
• Film the remaining footage
• Create an edit decision list

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Audience Feedback

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Before starting to edit our clips into the storyboard order on Final Cut Pro, we showed the clips to our peers and teachers in order to get feedback on which clips were most effective and which clips we definitely could not use. This was some of the most common feedback we received about our footage:

Good:

The footage looks professional

The lighting is strong and impressive

The shots are framed very well

The story line is easily understood

The actors look stunning and professional

The actors are believable

Bad:

Some shots are slightly shaky

Some of the miming shots are out of time

The male actor is squinting in some shots 

The panning in some shots is jumpy 

From this feedback, we were able to categorise each clip into good and bad folders and narrow down the large amount of footage we filmed to the best shots. 

Positive feedback is useful to us to make sure that we carry this over to future filming to make it consistent with the high quality footage we already have. However with the negative comments we could come up with a list of things to bare in mind and adapt our filming to:

1. Ensure the tripod is used for every shot unless not possible due to angles etc.

2. Ensure multiple shots are taken of miming scenes to make sure we can chose the most accurate shot out of this in terms of lip-sync

3. Ensure the actors are in positions where they can focus to the light without adjusting their vision or appearance

4. When panning we need to ensure a consistent constant speed and try to be as smooth as possible

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Filming Evidence

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We decided on the day that we would use the spare camera to evidence the process of filming. The beginning two clips show Millie and myself filming the footage, and the following two are examples of footage we were unable to use. This was because of several reasons. The first was because the tripod was in the shot, therefore we cannot use it due to the fact it looks staged and unprofessional. The second shot shows the 'Brighton' sign has extras in the background. Firstly this is distracting to the audience watching as they may get the idea that they're relevant to the footage, and secondly it we do not have their permission for them to be in the shot.

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Edit Decision Lists

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Analysis of Existing Magazine Advertisements (Ancillary)

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This first advertisement is for Florence and the Machine's tour with The XX. The album artwork is heavily featured in this advertisement and the block black coloured background used puts emphasis on this image and draws your eye in. This is important as consumers will most likely recognise the album artwork before they read what the advert is about, and so it has to catch their attention, which I believe it does successfully. Also, it promotes the album as well as the tour. The fonts are cleverly used to distinguish between florence and the XX as these are the fonts usually assigned and commonly       

associated with each of the artists; therefore they are highly recognisable. The date of the tour, including day, time and place are a main feature of this advertisement, and even though our production will see several dates listed, it is important that attention is drawn to them like in this advertisement, which I think is primarily down to the white/black contrast. There is also information of where and how to buy tickets which should feature in our own production. All the necessary information is featured and eye-catching however it doesn't dominate the advertisement, and this is why this advertisement is particularly successful.     

The second advertisement is for  AlunaGeorge's album tour named 'Body Music' after the album title. The album artwork again is heavily featured in this advertisement which appears to be a main aspect of most of the album tour  advertisements featuring in magazines; and I believe this is because in a magazine it is essential to create a page that is captivating and eye-catching due to the ease of flicking straight past it. The image is accompanied by the duo's name 'AlunaGeorge' in a bold strong font in a complimenting colour that works well with colours featuring in the image. The image itself is busy and is not just a basic image, which in itself makes the audience stop and look, and so we should consider this when planning our advert images. Again, the tour dates and location feature in the advertisement. Information of where to buy the tickets is then in a separate section, and I think this works well as this information could be easily lost due to the striking imagery used. This is something that we need to keep in mind as we do not want to lose smaller detail text with the large artwork and tour date info.                                                                                                                                           

The third advertisement is noticeably different in terms of the image used as the image continues over the entire page, where as in the other three advertisements, the album artwork is either restricted to a square on the page, or fades into a block colour so that text can feature on top of it and still be noticed. I think that this advertisement works well like this, but I feel adverts like that from AlunaGeorge where the image fades looks more aesthetically pleasing and isn't too much on the eye, as the text on this advert doesn't stand out on the page in the same way. However that being said, this image is very popular and distinctive and is very popular and easily associated with Disclosure, so in this case it works to their advantage having such a strong image covering the entire page. The artist name 'Disclosure' features at the top of this page in a bold capital font and the image has been worked so that there is space for this. This layout is more alike to what we will produce as there are several tour dates listed. The consistent use of font throughout this tour advertisement works effectively, and this also co-ordinates with what the target audience would prefer. There is also a link at the bottom of the page to direct the consumer to a website they can buy the album from. This is something that is commonly featured in the tour advertisements, and it appears that it is used as an additional album sale strategy. 

The final advertisement is of Alt J's tour at the O2 in Glasgow. This advertisement features an image influenced by the album artwork; however it is not identical. I think this is enough to be recognisable bfans of the album and the band, and the large font helps to identify which band is being advertised if there was any doubt because of the simplicity of the image. I think the simplistic take on this advertisement makes it particularly successful, as they're able to promote and be recognised with minimum effort, and in this case it appears that less is more. All of the information that is needed is printed clearly and the information of where to buy the tickets is featured in a separate section of the page, at the bottom. I think that this could influence our work as it communicates clearly the fact that the page should not be too busy, and only vital information should feature so that it is not too much to comprehend at a glance. If there was too much text or it was laid out in such way that it was difficult or effort to read, the consumers would most likely look past it. The font is used cleverly in this advertisement as the font used for the information is consistent and bold however the font used for the band name is their signature font that is associated with the band; therefore we should consider using the same font for the band name on both the CD cover and the advertisement. 

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Filming

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Filming commenced on the planned day, with all the actors available and myself and Millie available to film.

Technical Info
We took two cameras to use on the day of filming; a Nikon DSLR for the filming of the main sections of the footage and a Sony Video Camera for any additional footage or to replace the Nikon had it ran out of charge. We also took two camera bags, chargers and a tripod to film with. The tripod was essential to the high quality framing. angles and also the overall quality of the shots.

Alongside the technical equipment, we also took a copy of the storyboard and made sure the correct version of the music track was available on several devices to play out loud and aid with the lip-syncing (we ensured that our female actress had learnt the lyrics beforehand to create the most convincing video possible). We ensured we prepped the actors of the styling and clothing that was essential to their characters, which meant the characters came dressed in slightly alternative clothing but also something that was classy and aesthetically pleasing. Bella, our female actress wore complimenting make-up, and her hair and clothing was suited to her overall look. Lee, our male actor, wore a more casual understated outfit which however still fit into the look we were trying to achieve with the assistance of his styled hair and accessories.

We also took a sheet which could be filled out by members of the public if we decided we needed their permission for filming to go ahead e.g. people in the background of shots.

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Planning and Preparation for Filming

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Planned time: 8am - 10pm
Date: Sunday 6th October
Location: Brighton Beach + Surrounding areas

Prior to this date, we need to ensure we consider the following and also remember to take anything that is crucially important to the day of filming including:

• Camera's (fully charged, and a spare incase)
• Tripods
• Chargers for Cameras
• We need to ensure the music from the production is available to hand (for lip sync)
• Shot list and Storyboards
• Appropriate clothing and make-up for characters involved
• Weather appropriate materials i.e. umbrellas, sunglasses
• Permission Sheets to gain consent

The above items are essential to make sure that filming is able to commence on the given day. We have checked the forecast so that we can do preparations for the weather conditions, and so far it's predicted to be 20 degrees and sunny, so rain should not be an issue but we should be prepared for altering certain scenes to make the most of the setting and lighting. As it is said to be sunny on this day, we need to consider how we're going to work with the sunlight to get it's full potential in our footage.

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